The loom was invented by an engineer wanting to spend quality time with his daughters, but with fingers too large to participate. The easy-to-use loom weaves jewelry using a plastic pegboard and mini, multicolored rubber bands. The company’s YouTube channel and an exploding social community exhibit the endless possibilities. So what’s not to love? It’s a entrepreneurial, toy business success story based on family and reinventing a classic toy.
Thought Rainbow Loom sounded familiar too? That’s because the concept isn’t that different from pot holder weaving sets. Rainbow Loom fosters creativity, focus, fine motor skills, and patience; some have even argued that it promotes digital literacy. One thing is for sure: it’s created a lot of “kidpreneurs” selling rubber bracelets instead of lemonade at roadside stands near you. Keep calm and Rainbow Loom on!