Remember digging through cereal boxes for the prize inside, or sending in proofs of purchase in exchange for a special premium toy? If so, you will not be surprised to learn that toys and advertising have been intertwined for a very long time. Since the 19th century, companies like Kellogg’s, Coca-Cola, and Texaco have teamed up with toy companies to promote their goods.
One of the earliest examples of premium toys is this 1892 dollhouse made by Dunham Manufacturing Company. Don’t let the fancy lithographed Victorian interior fool you though: this dollhouse was actually a packing crate for Dunham’s brand of shredded coconut confections. Complete with four rooms that include a lithographed fish tank and a moose head, the house and its cardboard furniture were likely available to children who collected and redeemed enough Dunham’s box tops. Just think of all the kids in the 1890s asking their mom if they could eat coconut for every meal!